Description:

Fibo Coffee was founded in 2019 by an international team of coffee lovers, united by their passion for high-quality, ethically-sourced beans. The signature blend is none other than the renowned local specialty Yunnan coffee, known for its unique taste profile and rich aroma. A portion of the profits goes to support local children's schooling, helping to build a brighter future for the next generation.

Objective:

Fibo Coffee are committed to making a positive impact in the communities where the beans are sourced. The branding showcases the natural beauty of the region, with an illustration that features picturesque mountain landscape. The illustration is used as a whole image on billboards, and as well as the separate individual in package designs . 

The illustration is designed to evoke a sense of adventure and discovery, inviting customers to take a journey with every sip of Fibo Coffee. In addition, the package design aims to make the customers feel good about the of responsibility for supporting the education for the local children. The branding also communicate the story of the international team and highlight the local specialty of the brand which could attract coffee lovers who are looking for something unique and also cares about the origin.