Shero

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Category:

Branding

Components:

Package, logo, 

Media:

Watercolor, Procreate,

Adobe Photoshop, Adobe InDesign

 

Description:

Shero is a line of organic, environmentally-friendly period care products that aim to empower and support women during their monthly cycle both in metal and physical health. The brand's mission is to destigmatize menstruation and promote self-care and body positivity.

Objective:

The branding for Shero products is sleek and modern, with a predominantly green and beige color scheme to symbolize the nature strength of women. The hand drawing packaging design also incorporates flower and plants imagery, representing the natural, organic aspect of the products and the idea of growth and renewal.