Description:

The app is designed for those who are looking to experience music in a new and meaningful way. You can explore new sounds, discover new artists and deepen your connection to spirituality all through the power of music and spoken word.

Objective:

 The branding aims to communicate to the consumers that this music app is different than others, not just providing music, but providing an experience, a journey, and a connection to spirituality. The illustration that can be seen as a guide, to lead the user on this journey and makes the app memorable. The image breaking down into thumbnails allows for easy recognition and make it easy for the app to be advertised.